In Brief: Nigeria's Terragon acquires Asian marketing tech firm, Bizense

Terragon, a data and marketing technology company, has acquired Bizense, a Singapore-based mobile technology company. With cash plus stock, the deal is likely to be the first of its kind and scale in Africa.

This deal will see Terragon control Bizense's intellectual property assets globally. In the end, this will enable it to further adapt and integrate its marketing technology software for financial services institutions and consumer brands across Africa.

Founded in 2009, the company closed a $5 million venture round led by TLcom partners in March this year. The Lagos-based IT firm founded by Deji Balogun and Elo Umeh is the latest to expand globally after Paga - another Lagos-based company - hinted at the same.

According to the company, they currently host the "largest database of audiences in Africa with over 80m people online & offline."

Source: Press Release

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