Mohammad Asfour, Sophia Korayim
Africa’s middle class is rising and they have money to spend. About a third of the continent spends between $4 to $20 a day—a group that is expected to grow to 42% by 2060, according to data from the Africa Development Bank (pdf). That’s more than a billion people. Founded in 2017, Weelo offers an innovative way for supermarkets to answer the demands of new generation consumers and meet them exactly where they are; on their mobile phone. The startup positions itself as the gateway for supermarkets to leverage the rising e-commerce market. Weelo's platform streamlines inefficient and complex home delivery processes to manage and track customer orders and deliveries for supermarket and chains. Through the Weelo application, users are connected to the nearest partner supermarkets. By mid last year, the start reported that it had hit 4,000 users. It was also among the 10 that received funding to the tune of $28,000 from Flat6Labs in May last year.