Bastian Blankenburg, Jason Eisen, Polina Kazak, Ronald Mahondo
Zeroth, DEEPCORE, Aeternity Ventures
Establishing trust in an online context is both critical and difficult. When customers shop at a brick-and-mortar store, they have multiple indicators of how trustworthy the business is. Individual clues might include professional signage, a friendly store owner, a clean storefront, products in stock, and other customers browsing and making purchases. UTU Technology offers Trust-as-as-Service through its machine learning algorithm optimised for trust. Their Trust API seamlessly serves up personalized recommendations for trusted service providers on sharing platforms to drive your conversion, satisfaction, retention, and viral acquisition. UTU raised funding from Hong Kong-based accelerator Zeroth as it looked to expand its platform offering trust recommendations to sharing economy platforms across Africa. It also received an additional $50,000 from æternity Ventures’ partner network.