Marketing & Advertising
Foresight Ventures Kenya
According to JCDecaux Global Ad Spends Forecast – Digital Out Of Home Advertising (DOOH) was projected to grow by 15% in 2018 reaching $5B and accounting for 18% of total OOH spend excluding cinema. With the trend catching up globally, African countries, too, are showing some promising statistics. Entertainment and Media Outlook, a PWC report says, Nigeria is the fastest growing market in the continent when it comes to DOOH with a CAGR of 47.5% between 2016 to 2020. Kenya comes second in the continent with a growth rate of 26.9% followed by South Africa at 13.4%. TabAds - as the name suggests - wants to capitalize on that. The startup has interactive tablets that entertain and engage passengers in cabs running content along with advertisements. The startup can help brands reach out to 100,000 premium passengers of cabs monthly. Early last year, they raised an undisclosed amount of funding from Foresight Ventures Kenya.