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Safari Meals

Sector: E-commerce
Country: Somalia
Founders: Mohamed Ali Mohamed, Ahmed Abdi Mohamud
Funding: $32,000
Founded: 2017
Investors: Khadar Ems

Details

Following more than two decades of conflict, a new federal government emerged in Mogadishu in 2012 within the framework established by the Provisional Constitution. Soon after, the international community agreed to the Somali New Deal Compact–an organizing framework (2014-2016) for assistance delivery to the country—with the Federal Government of Somalia (FGS), in line with national priorities, increasing delivery through Somali institutions. The compact was succeeded by the New Partnership for Somalia in 2017, following a peaceful transition of power in February 2017. Somalia’s economy is projected to grow at a steady, nominal annual rate of 5% to 7% over the medium-term, according to the second Somalia Economic Update to be published by the World Bank Group. This will breed a new class of consumers that are likely to be in the middle income. Safari Meals operates an online food ordering platform targeting those households in the middle-income bracket. Currently, the startup covers Mogadishu, Somalia’s Capital city with a population of 3.5 million and has a permanent staff of 7 with over 25 restaurants signed up on their platform. Over the period of the past 12 months, the startup had a 30% customer return rate. It also secured $32,000 in funding from Khadar Ems.