Jazz and Soul musician, June Gachui, has joined entertainment booking startup Fezah as the country director for Kenya. Elijah Kitaka, the Co-founder, and CEO of Fezah made the announcement yesterday.
"As we start a new month, it gives us great pleasure to officially welcome June Gachui to Team Fezah," Elijah wrote.
The multi-talented personality is a former General Manager of the Kenya Association of Music Producers (KAMP), currently running Nairobi-based JGIP CONSULTANTS which offers Intellectual Property services to a wide range of entrepreneurs in the creative industry.
She holds a masters (LLM) in Intellectual Property Law from the George Washington University Law School, in Washington, D.C.
According to Elijah, the Kenyan market has been a challenge to them until now. “Kenya has been very challenging for us," Elijah said. Adding that "getting the right team on the ground has been much harder than we anticipated."
The challenge could also be attributed to trying to run the Kenyan office as a satellite. Something that perhaps put them out of touch with reality and what was happening on the ground.
"Given the lack of an in-country team, we focused on giving our Kenyan artists exposure in Uganda," Elijah pointed out.
However, they seem to have found the right candidate in June as he described her as "the embodiment of creative entrepreneurship and talent."
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Fezah, a mobile app for talent booking and market intelligence, is available on both Android and iOS. The app allows artists to accept and process bookings online from talent bookers around the world.
It also links musicians to a "growing" set of stages that are choosing to book through Fezah for their shows, enabling artists to apply to these stages in a single click.
Fezah also has a market intelligence suite which notifies musicians and advertisers every time their music or ad is played on the radio in real-time. On the app, musicians and advertisers are able to get a report and competitor analysis.
Currently, the app has at least 200 artists on its platform spread across the East African region. That is according to an interview Digest Africa had with Elijah.