10X is an authorised financial services provider, a licensed retirement fund administrator and investment manager. 10X provides a full range of simple, low cost services and products to retirement investors. A force that changes the fundamental rules of an industry is known as a 10X force because it makes it ten times harder for the existing players to compete. We thought the name appropriate, given that we are changing the fundamentals of the retirement fund industry. We pronounce it ten-ex, not ten times.