Today, Uginnovate rebranded to Vouch Digital. The company made the announcement through a press release sent to us. The digital solutions startup will now operate as Vouch Digital Limited.
On why they chose Vouch Digital, the statement says the "new brand identity speaks clearly about the niche we’ve carved out for ourselves in the digital ecosystem."
"In the past one year, we’ve tested, piloted, and built digital voucher systems that have enabled thousands of farmers to access seed crops, post-harvest equipment as well as farming equipment," the press release added.
In a conversation with Evelyn Namara, she called the rebranding "one of the lessons in aligning what exactly you want to do with the client base."
She also stressed that the vision on which the company was built hasn't changed. Which is "to champion digital platforms & digital payment methods for a digital economy."
But, their new mission is "to help programs, as well as partners, interpret the impact of their programs by using real-time accurate data derived from our digital platforms."
Besides M-Voucher, the startup hopes to add another product called M-Voucher+. Which is a smart card voucher application likely to be released by end of Q1 this year.
The M-Voucher+ will replace the voucher cards for cases where the beneficiary uses the service more than once. The smartcard will be more durable.
"We are positioning ourselves to build viable, scalable solutions in the distribution sector," part of the statement read.
Founded in 2015, the company currently employees 8 people with Evelyn Namara as the CEO. It also has three board members. Including Teddy "TMS" Ruge, the founder of RainTree farms, Deborah Bryant Elzie the Program Director at the Institute for Disaster and Fragility Resilience and Niel Harper, the Managing Director of Octave Consulting Group.
It also has CK Japheth, the Founder of The Innovation Village, Lindsay Holley Handler the CEO of Fenix International and Badru Ntege the Group CEO of NFT Consults as company advisors.
Last year, the company's flagship product, M-Voucher, won several awards and was responsible for propelling the startup to number one on the Startup Digest Africa Founders Top 10 list.