Sokowatch offers on demand inventory distribution for small shops in informal urban areas. These small retailers are the backbone of African economies accounting for 90% of all consumer good transactions. The primary problem these retailers face is cost effective product availability. On demand orders are sent via toll free SMS/Calls or mobile app and then automatically assigned to a Sokowatch delivery agent covering the relevant area via small truck. Average delivery time is now three hours and profit is made from distribution agreements with manufacturers as well as the mark-up on products.